Target C9 Active Apparel - San Francisco from Jonathan Chapman - JC|P on Vimeo.
I spent a week in San Francisco this past summer with Jonathan Chapman shooting second camera for this C9 spot. The concept was handled by KNOCK and the Stillmotion team came in to create the POV shots with there steadicam setup. The full cut is a 9 minutes long loop playing in the San Francisco City Target. Jonathan had the people at Splice tighten it up to this 5 minute spot for the directors cut.
